Do you think there's anything wrong with this ad? Because I don't.

I want to talk about something I have no business talking about, and that indeed is borderline creepy for a middle-aged male to talk about.

Menstruation.

The cliche would be for me to complain about how women get cranky and irritable when they're on their cycle and be all, "Oh, those crabby ladies!"

But I'm not going that route because, I gotta tell you, I would be pretty darned cranky, too, if that happened to me every 28 days. And I'm glad it doesn't, though I'm very sorry for you ladies that it does. Seriously, that can't be fun.

I live in a house with four women, and all things considered, they're relatively cheerful when it's their time. At least more cheerful than I would be, so I'm impressed.

The reason I bring this up today is because blog reader Angela Kleckler recently posted a link to the following video:

This is a commercial for a company called Hello Flo, which produces something called a "Period Starter Kit" for girls who are newly experiencing this joyful(?) little aspect of growing up female.

I love this ad for at least two reasons:

• As someone who has spent a number of years in public relations, I think it brilliantly markets the unmarketable.
• I love the funny, snarky spin it puts on the whole thing. It takes it from "taboo" to "seriously, can't we just all grow up and talk about this?"

It's not that I'm looking to go around discussing this stuff all the time, because that's just weird and...ugh.

But look, whether or not we like it, this happens to girls of increasingly younger ages. The more we treat it as unspeakable and dirty, the more difficult and unpleasant the experience will be for them. And as a father of three daughters and the husband of, well, one wife, I don't think that's how it should work.

I realize that we, as a society, have become a little too free with the topics we discuss publicly, and I know there is a line to be drawn between the socially acceptable and unacceptable. But in this case, I think we're all a little better off if we lighten up and deal with these sorts of things in an open and more mature manner.

As always, though, I could certainly be wrong. If the ad turns you off more than it amuses you, I would love to hear from you.

Because if there's one thing that women on their periods will agree on almost universally, men are, generally speaking, idiots.