Wednesday, February 10, 2021

You will not deter me from my love of CVS

I do not shop.

Or at least, I shop very little.

Terry handles the shopping in our house, from grocery shopping to Christmas shopping, and she does it well. I figure, why mess with a good thing?

There are really only two stores in which you will find me with any regularity.

One is Marc's, a local chain of grocery stores that is quick and convenient when we need, like, bananas or whatever.

The other is CVS.

CVS, for my non-American friends, is a national drugstore/pharmacy chain (the Brits may call it a "chemist") that I have frequented for many years.

And when I say "frequent," I mean it.

I go to CVS twice a week, sometimes more often. There are many things I buy there, from the nasal mist to which I'm addicted to the gum I chew in the car to the 95% cocoa content chocolate bars I sometimes pick up as treats for myself (since no one else in the house wants anything to do with them).

I am not only a CVS ExtraCare member, which is like their frequent shopper program, I am also a CVS Advisory Panel member. This means I occasionally am asked to fill out extensive marketing research surveys for the company, in return for which they give me ExtraBucks, which are basically like cash I can use in the store.

I am also a member of their CarePass program, which contains a mid-word capital letter like all good CVS initiatives AND gives me $10 in ExtraBucks to spend as I choose every month.

Much like Apple, they have me hook, line, and sinker.

It has been explained to me that my loyalty to the good folks at CVS may be a tad misplaced, in that their prices are high and their merchandise is perhaps middle-of-the-road. Or some such nonsense.

Please understand something: MY DEVOTION TO CVS WILL NOT BE DERAILED BY YOUR FACTS. Much like many people's choice of political candidate, I base my choice of drugstore not on objective truths, but rather on the world as I wish it existed.

We recently undertook an exercise at work in which we had to identify our favorite "relationship brand" and describe what that brand does to connect with customers and why we like it.

I of course chose CVS. I described all of the wonderful things they do for me.

After my little presentation, I was summarily mocked by my colleagues. Something about being "90 years old."

They can laugh all they want. I'm going to CVS today with $12 in ExtraBucks in my account and a 35-stick pack of Wrigley's Peppermint Cobalt 5 Gum with my name on it.

Do not bother acting as if you're not jealous.

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