Showing posts with label cable. Show all posts
Showing posts with label cable. Show all posts

Wednesday, September 22, 2021

The Starbucks mobile ordering system does what it says it will do, and I think that's admirable


Every two weeks I visit my sister Deb's salon for a haircut and conversation.

I really don't need the haircut every two weeks, but I do look forward to the conversation, so the haircut is just an excuse.

I'm there every other Saturday morning, and invariably once she finishes shaping up what hair is left on my head, I walk over to the nearby Starbucks to grab a coffee.

Before I walk over, I fire up the Starbucks app on my phone and place my order online: Small blonde roast with a splash of heavy cream.

And it's there waiting for me every time. Every time, without fail. And not that it's a complicated order or anything, but they get also get the coffee/cream ratio right every time.

Now, before I talk about how impressive that system is to me, I realize you may have your own opinions about Starbucks, whether it's the quality of their coffee, the price of said coffee, or their corporate politics. And to that I would say:

  • QUALITY: You may be right, but I have no standards when it comes to coffee, so I'll drink almost anything.
  • PRICE: You are undoubtedly right there. Even if you're paying for "ambience" and "experience," it's still too much. Yet I continue to make regular purchases there because, well, because I don't really care.
  • POLITICS: Speaking of don't care, it would be difficult for me to care less about what Starbucks advocates for when it comes to social and political issues. I'm just there for the coffee.
Now, you could argue that we should expect brands to deliver on their promises to us, and that when they do so it is no more than the price of gaining you and me as customers. And you're right.

Still, having spent part of my career in consumer goods, I can tell you that marketing and distribution for most products is way, way more complex than you think it is. And any company that, on a mass scale, can promise you a positive experience and consistently come through is to be commended.

Because many don't, you know. And here I'm thinking of cable companies. God bless them they try, but the number of technical issues they experience and customer complaints they absorb suggests to me that most operate their networks on essentially a wing and a prayer. They promise a positive experience and deliver it a shockingly low percentage of the time.

But not my friends at Starbucks. They make it easy to use their app, easy to place my order, and easy to pick it up. Maybe I shouldn't be blown away by this, but I am.

Saturday, June 5, 2021

Rearranging your living room: The pinnacle of excitement


A couple of months ago we rejiggered the furniture in our living room. It was the first time we had done this in a while, and it caused quite the stir.

Quite the stir, that is, not only among the people who live in our house, but among our regular visitors as well.

Everyone had their own opinions on the new configuration, which saw the TV switch places with the piano and the sectional couch pulled around at a new angle, along with a few other minor changes.

We were able to move the TV only because we switched from WOW cable to AT&T TV streaming service. Previously, the TV was placed right where the cable came up through the floor from the basement. But a streaming TV can go anywhere in the house where you have WiFi, so that opened up a lot of design possibilities.

The important thing is that my wife, the person who spends the most time in the living room, liked the change.

But seriously, you know your life has fallen into what might be described as a mundane routine when a living room rearrangement is the only thing you can talk about as a family for a week.

Friday, February 19, 2021

I am impressed by customer service professionals whose native language may not be English

In my experience, middle class Americans like to complain about things.

Actually, all Americans like to complain about things.

Well, really, all humans like to complain about things.

But for the moment, let's focus on good old, middle-of-the-socioeconomic-road Americans.

One of the things against which I often hear my fellow proletarians rail is when they call a company for customer service and have to deal with someone who is obviously not an American.

I don't mean to imply they're being racist. They just find it challenging to understand the person on the other end of the line, which I get.

In the past couple of days, I have made a total of seven combined customer service calls to our now-former cable provider but still Internet provider WOW, and our new streaming provider AT&T TV.

Every one of these calls resulted in me talking to a person who had what I would describe as either a Spanish or maybe Filipino accent.

I was blown away by two things: (a) I could understand all of them clearly. I've studied and practiced a lot of French in my life, but if I had to assist a French person over the phone in French, they simply wouldn't be able to understand me, no matter how hard I tried. (b) They could understand me.

That second point gets to something I've often mentioned over the years to those who, like me, have lived their whole lives in Northeast Ohio: We have an accent. Many vehemently deny it, but we do. Linguistics scholars have classified and described it in detail.

Maybe it's because they're exposed to so many American movies and so much American TV, but these customer service pros never seem to have trouble understanding me despite the mix of Midwestern flatness and curved Cleveland vowels with which I speak.

I know they have a lot of practice at it, but really, it's impressive.

I realize others have had far more negative experiences with customer service people they simply couldn't understand, but it seems both WOW and AT&T have done a great job hiring technicians who can be understood conversing in English.

(And by the way, make no mistake: These professionals often come from countries where prevailing wages are low. I'm not saying this is necessarily good or bad, but there's no doubt labor costs are lower when organizations go this route, which is why the person identifying themselves as "Jenny" on the other end of the line almost certainly wasn't born with that name.)

The best part: Our transition from a cable-dependent household to one that uses streaming TV (and that installs and outright owns its own equipment) has gone off with very few hitches. Thanks to these wonderful people who patiently answer my questions in their second language.