Thursday, June 24, 2021

I give entirely too much thought to my Facebook, Twitter, and LinkedIn bios

I have come to the conclusion that the only two types of people who click on your social media profiles are:

(1) Yourself

(2) People who read a comment you've made and want to know more about this idiot who has no idea what he/she is talking about

Other than that, nobody cares.

Yet I've changed my Twitter bio at least eight times in the last year. I'm almost certainly the only person who is aware of these carefully-thought-through edits.

As of this writing, my Twitter bio (which is limited to 160 characters, so you have to be strategic about it) reads this way:

Dad of 5, husband of 1, corporate communicator, PA guy. The only Ottawa @Senators super fan in Ohio. I play the saxophone every day, though perhaps not well.

My hope is that people look at it and say, "Well, that's a witty and interesting person!"

And maybe they would, if anyone actually looked at it.

But nobody does. Because again, nobody cares. They're too absorbed in their own stuff to notice.

On LinkedIn, at least, I can argue that the bio makes a difference. Because I was in a job search for two months, I was very, very deliberate about how I populated that particular bit of digital real estate.

My LinkedIn "headline" (that's what they call it) is this:

Strategic Communicator | Executive Counsel | Reputation Architect | Relationship Builder | Marketing Leader | Crisis Manager | Podcaster | Blogger | Harnessing the Power of Words

The idea there is to use keywords that might come up in searches conducted by potential employers, recruiters, etc. It's also to give the people who find you in other ways a quick taste of who you are and what you're all about.

But again, the only person who has ever given this more than three seconds of thought is me.

All of which makes me question the value of the inherently narcissistic beast we call social media. If no one is going to read my bio and immediately ask me to come to their house and play the sax, then why do I check my phone 114 times a day?

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